Our Mission
Our mission is to meet our customers’ satisfaction by providing them with the best, highest quality and authentic Moroccan Organic Argan Oil. Our promise is to make available to customers the finest delicious Moroccan Organic Argan Oil Products in the market.
Why Alassala?
We always make sure that we source our product from ethical and sustainable co-operatives to ensure that the local population continue to benefit from their remarkable local resource. We use only 100% Ethically Sourced Moroccan Argan Oil made by the women's co-operatives. This means that with every purchase our customers contribute directly to the Berber Women Charity of Morocco to protect the Berber Tribes and the Argan Forest.
Alassala Argan Oil is made from carefully selected Argan nuts from the best region of South west of Morocco. Processed in the most natural and original way possible, with no additives or preservatives, for we respond to the need of our customers for healthy food. We collect our Argan kernel nuts, by hand straight away after they fall from the tree.
Our Story
Alassala Ltd, founded by Azzelarab Elalaoui, is a company specialised in importing the finest Organic Argan Oil as well as the finest and traditionally made Amlou Almond Paste from the south west of Morocco. We guarantee taste, quality at a very competitive price. Our product is the outcome of a thoroughly extensive research. It is a product that you will hardly find readily available elsewhere in the UK except by us. Alassala Ltd supplies a range of different customers throughout the UK; mainly, Health Distributors, Fine Food Distributors, restaurants, retailers and households.
Simplicity and purity are our guidelines, for we keep our oil simple and pure. Our oil is 100 % first and cold pressed.
Our Alassala Amlou Almond Paste is characterised with it’s fine delicate taste as the simple, healthy, delicious and mouth watering Almond Paste ever exist.
The quality of our product was one of the reasons we became a member of the Food and Drink forum, The Guild of Fine Food as well as East Midlands Fine Food and have been certified by, Ecocert, the European Council that control the organic agriculture in Morocco and by the UK Certification and Inspection Body Organic Farmers & Growers.
We don’t wait for the goats to eat them and throw them again, then collect them. If this happen, then oil will have that acidic goaty smell. Our Alassala Moroccan Organic Argan Oil is as pure as any customer would like to have.
Why Morocco?
Argan oil comes from the nuts of the Argan Tree, which are cracked by hand, and the seed extracted and ground into paste oil. It is traditionally made by local Berber women who work in cooperatives and it can take 10 to 12 hours to produce one litre of oil.
The production of Argan oil is controlled by women's cooperatives in Morocco. Through fair-trade, Argan oil provides the Berber women with a dependable source of income, a means of improving their financial independence and hands opens better access to health care and education.
Argan Tree (Argania Spinosa) can only be found in the South West part of Morocco. That makes it one of the rarest in the world. The tree is very resistant and can live up to 150 to 200 years. Its roots grow deep in search of water and this helps retain the soil against heavy rain, preventing erosion and limiting the advance of the desert.
In 1999, UNESCO added the Argan Tree to the World Heritage List. Argan trees play a vital role in maintaining the ecological balance as well as the economic situation of the population.
